If you’re like us, this brand needs no introduction. Specialized has been an innovator and trend setter since starting in 1974 in Morgan Hill, California. Models like the Stumpjumper, the Allez, and Sirrus all played their part in defining or redefining their respective categories. Specialized’s roots grew from the early California mountain biking years. As an importer, they brought in hard to find, high quality components from Europe to supply the nascent sport and industry. Soon after, Specialized introduced the Stumpjumper, the world’s first mass-produced mountain bike.
Electric Innovation
Building upon its legacy in road and mountain biking, Specialized has become a significant player in the electric bike (e-bike) market. The Turbo and Globe lines exemplify the company’s “Innovate or Die” philosophy, featuring advanced motor and battery technologies. Specialized describes the experience of riding their e-bikes as “It’s You, Only Faster,” emphasizing the seamless integration of electric assistance.
Turbo
The Turbo series incorporates compact motors and frame-integrated batteries, maintaining the aesthetic and ride quality of traditional bicycles. Models like the Turbo Creo for road cycling, Turbo Levo and Kenevo for mountain biking, and Turbo Vado and Vado SL for urban commuting offer Class 3 motor assistance up to 28 mph. Riders can adjust the level of assistance to match their desired effort and terrain.
Globe

Launched in 2023, the Globe Haul ST and LT (Short Tail and Long Tail) models entered the cargo bike market with 3.5-inch wide “Carless Whisper” tires and a comprehensive range of accessories for transporting children, groceries, camping gear, and more. Equipped with Class 3 hub motors, these bikes provide assistance up to 28 mph, with an optional throttle for quick acceleration from a standstill. The upright riding position enhances comfort for city errands and longer journeys.
Sirrus X
For years,the Sirrus line has been one of the world’s most popular hybrids. With the introduction of the Sirrus X, a gravel inspired flat-bar road bike, Specialized has once again added something new to the category. The Sirrus X can take on weekday utility rides and weekend recreational rides with equal skill. This bicycle is for riders that want a go anywhere, do everything bike.
Diverge
For those preferring drop bars, the Diverge serves as a versatile option. Equally adept on rough city streets, gravel roads, and dirt paths, the Diverge encourages all-day exploration. Multiple mounting points accommodate racks, bottle cages, and gear bags, supporting a variety of adventures.
Comprehensive Accessories
Originating as a parts importer, Specialized now offers a wide range of premium tires, water bottles, apparel, and other accessories. Customers can utilize the “Ship to Store” option for bikes not currently in stock, ensuring professional assembly upon arrival. For smaller items like shoes or helmets, the “Pick Up in Store” feature provides a convenient alternative to home delivery.
Specialized’s commitment to innovation and quality continues to influence the cycling industry, offering products that cater to a wide range of riders and preferences.